Effective Date: 07/10/26
This Privacy Policy explains how Cassavant Injury & Trial Counsel, LLC (“CITC,” “the Firm,” “we,” “us,” or “our”) collects, uses, and protects information gathered through this website, citclaw.com (the “Site”). It applies to information you provide through the Site, including through website contact forms, and to communications you initiate through the Site, such as email, phone, or text requests you make in response to the Site. It does not replace the separate professional and ethical duties that apply once an attorney-client relationship is formed, which are governed by the New Mexico Rules of Professional Conduct and by your written engagement agreement.
Viewing this Site, submitting a form, calling, texting, or emailing the Firm does not create an attorney-client relationship. Please do not send confidential, time-sensitive, or highly sensitive information through this Site until you have a signed written engagement agreement with the Firm. See our Legal Disclaimer for details.
Information We Collect
We collect only the information needed to respond to inquiries and operate the Site.
Information you provide. When you complete a contact or consultation form, or contact us by email, phone, or text in response to the Site, you may provide your name, email address, and telephone number, along with information about a potential claim — such as a description of an accident or injury, the parties involved, and insurance information. You control what you submit. Please share only what is needed to request a consultation, and avoid sending detailed confidential information before representation is confirmed.
Information collected automatically. Like most websites, the Site may automatically collect limited technical information such as IP address, browser type, device type, referring page, and pages viewed. This information helps us understand Site usage and maintain security.
How We Use Information
We use the information we collect to respond to your inquiry and evaluate whether the Firm can assist you; to communicate with you about a potential or existing matter; to operate, secure, and improve the Site; to measure and improve our website and advertising performance; and to meet our legal and ethical obligations. We do not use information submitted through the Site to make automated decisions that produce legal effects about you.
Cookies, Analytics, and Digital Marketing Technologies
Cookies are small text files stored on your device. The Site uses two categories of cookies:
- Essential cookies, which are necessary for the Site to function (for example, security and basic operation). These are always active.
- Non-essential cookies, including analytics and advertising or campaign-measurement cookies or tags, which help us understand Site usage and measure marketing performance.
Non-essential cookies and tags do not load unless you affirmatively accept them through the Site’s cookie banner, which offers both an Accept and a Decline option. You may decline, later withdraw consent, or control cookies through your browser settings. Declining non-essential cookies does not affect your ability to contact the Firm.
Subject to that consent, the Site may use analytics, conversion-measurement, and digital advertising technologies. These may include tools such as Google Analytics, Google Ads conversion tracking, Google Tag Manager, landing-page analytics, call-conversion or campaign-attribution tools, and similar campaign-performance tools.
Where used, these tools may help CITC understand how visitors use the Site; measure the performance of advertising campaigns; improve landing pages; detect or prevent fraud; understand how visitors contact the Firm after viewing an ad or visiting the Site; and make marketing decisions.
The Site uses Google Analytics to measure Site usage. Google Analytics is provided by Google, which processes data under its own policies. Google Analytics does not load unless you affirmatively accept non-essential cookies through the Site’s cookie banner. CITC may add other consent-gated advertising or conversion-measurement tools for its own campaign measurement, and any such tools will be handled the same way. As of launch, Google Analytics is the only such tool installed on the Site.
CITC does not use information you submit through website contact forms to send marketing text messages or to create advertising audiences. CITC also does not authorize its vendors to use information collected through the Site for their own marketing. If CITC uses advertising pixels, remarketing, retargeting, call-conversion tracking, or similar advertising technologies in the future, those technologies will be disclosed in this Policy and, where required or appropriate, controlled through the Site’s cookie-consent tool.
Do We Sell or Share Your Information?
CITC does not sell your personal information. We do not use information you submit through website contact forms for cross-context behavioral advertising — that is, tracking you across other websites to serve you ads. CITC may use consent-gated analytics, advertising, and conversion-measurement tools to evaluate and improve its own website and advertising performance. Vendors that process information on the Firm’s behalf may use it only to provide services to CITC, not for their own marketing. If our practices change, we will update this Policy and provide any notice or choices required by law.
Text Messaging (SMS)
Where you affirmatively consent, or where text messaging is otherwise permitted in connection with an existing relationship, the Firm may communicate with you by text message about your inquiry or your matter. These messages relate to your specific inquiry or matter; they are not marketing text campaigns. If you request a consultation through a website contact form, text-message consent is optional and is not required to request a consultation or to obtain our services.
Mobile phone numbers and SMS consent or opt-in information are not sold, rented, shared, or disclosed to third parties or affiliates for marketing or promotional purposes. This does not prevent the Firm from using operational service providers that transmit or manage text messages on the Firm’s behalf, so long as they use that information only to provide services to CITC and not for their own marketing.
You may reply STOP to opt out or HELP for help, and you may reply START to opt back in. Message and data rates may apply, and message frequency may vary.
Service Providers
We use trusted third-party service providers to operate the Firm and the Site. These may include website hosting and design providers; website analytics providers; digital marketing and advertising vendors; email and communication providers; client-intake and case-management software; text-message service providers; and similar operational vendors. These providers may process limited information on our behalf and are expected to protect it and use it only to provide services to us, not for their own marketing.
The Site may include a link to a separate client portal (for example, CloudLex) for existing clients, which may open in a new tab. That portal is operated on a third-party platform under its own terms and privacy practices. We do not control, and this Policy does not govern, information you provide directly to a third-party platform.
Marketing Communications
If the Firm sends marketing or informational emails, you may opt out at any time by using the unsubscribe link in the email or by contacting us. The Firm does not use website contact-form SMS consent to send marketing text messages. Any text messages sent based on that consent relate to your inquiry or matter, and you may reply STOP at any time to opt out. Opting out of marketing emails does not affect communications about an existing matter.
Your Privacy Choices
Depending on where you live and the laws that apply to you, you may have rights regarding your personal information, such as the right to request access to, correction of, or deletion of information we hold about you. To make a request, contact us using the information below. We may need to verify your identity before responding, and we will not discriminate against you for exercising any privacy rights that apply.
Data Retention
We keep personal information only as long as reasonably necessary to respond to your inquiry, provide services, meet our professional and legal obligations, and resolve disputes. After that, we take reasonable steps to delete or de-identify it. Server access logs that record IP addresses are retained only for a short period (currently three days).
Security
We use reasonable administrative, technical, and physical safeguards to protect information collected through the Site. No website or method of transmission is completely secure, however, and we cannot guarantee absolute security. Please do not send confidential, sensitive, or time-critical information through the Site until representation is confirmed in a signed written agreement.
Children’s Privacy
The Site is intended for adults and is not directed to children under 13. We do not knowingly collect personal information from children under 13. If you believe a child has provided us information, please contact us and we will take appropriate steps to delete it.
Links to Other Websites
The Site may link to third-party websites we do not operate or control. We are not responsible for the content or privacy practices of those sites. We encourage you to review the privacy policy of any site you visit.
Changes to This Policy
We may update this Privacy Policy from time to time. The “Effective Date” above shows when it was last revised. Changes take effect when posted on the Site.
Contact Us
Cassavant Injury & Trial Counsel, LLC
400 Gold Ave. SW, Suite 730
Albuquerque, NM 87102
Phone: 505-523-4398
Email: Stan@CITCLaw.com